Andreas Berner is an artist and director who founded the Permanent Eye Pictures, an independent film production company. Berner has done many commercials, but the project above, which is known as Moments, is a more personal piece for Berner. It consists of personal memories that hold a big significance to him. It is a project that tells stories that "reflect on the feeling of being alone, establishing a dichotomy between the notion of isolation and solitude that underlie the feeling that the memories are based on"; in particular, it talks about those in-between moments in life that have a huge affect on a person. These moments are more emotional than just observing the moment.
The interesting part about this piece is that it focuses on aspects of life that could be seen as either negative or positive, such as isolation (considered negative) and solitude (considered positive). This piece caught my eye because of the way it it set up; a viewer knows that this project consists of individual photo's but the overall layout is both connected and dispersed, which makes one stop and look. I wish a closer look was possible, because I am curious as to what the pictures are of.
I think it is very intriguing that these are personal memories to Berner; by having a piece that is closely associated with you, I think it can be very powerful. I think Berner is trying to simply express what many people prefer to hide; those life changing moments that can be very personal and not the happiest to reminisce about. A piece like this I think would be very powerful in person, and it seems they are all in black and white which doesn't necessarily give it a positive or negative tone overall, and I really like that. Based on the photo given, it seems as though some pictures are repeated; my critique would be that I think it would make the eyes wander and connect more if there was more of a variety of photos.
http://eyebeam.org/projects/moments
http://eyebeam.org/people/andreas-berner